Project Group Members

For the trailer project this year it was recommended that people worked together in groups of up to three people on their practical pieces of coursework (a trailer for a nonexistent film). The group which I have chosen to work with consists of Joseph Inns, Thomas Nelson and myself (Joseph Dunkerley). Due to the group working on the project together, the work which has been worked on collaboratively (such as the location shots and scenes films) may appear on multiple blogs, however the majority of the work posted to the blogs shall have been worked on by the owner of whichever blog happens to be in question. Below are pictures of each of the group members as well as links to their A2 Media Studies blogs:

Name: Joseph Dunkerley (myself)

A2 Media Blog Address: http://dunkerleya2mediablog.blogspot.co.uk/

Key Skills: Video Editing, Camera Work, Photo Manipulation, Sound Manipulation

Name: Thomas Nelson

A2 Media Blog Address: http://nellysa2media.blogspot.co.uk/

Key Skills: Video Editing, Photography, Acting, Sound Manipulation

 Name: Joseph Inns

A2 Media Blog Address: http://whohasdonethatwiththetoiletseat.blogspot.co.uk/

Key Skills: Acting, Script Writing, Drawing, Camera Work

Filming Session 5

Location: Southborough (Near to the Sports Center)

Group Members Present: Joseph Dunkerley and Joseph Inns

Additional People Present: Alex Fox (Actor) and Stanley Pugh (Actor)

Scenes Shot: Fight Scenes, Additional Chase Scene, Meeting Scene, Stairway Scene

The fifth session was filmed in Southborough at locations close to the school. The primary objective of this session was to get additional shots that we felt we still needed. This was because the majority of the footage needed for the trailer had already been obtained. We were able to film a selection of short clips that would add to excitement of the trailer and would allow us to do more believable montage scenes in time with the music.

Filming Session 4

Location: Southborough (St Gregory's Catholic Comprehensive School)

Group Members Present: Joseph Dunkerley, Joseph Inns and Tom Nelson

Additional People Present: Kieran Brown (Camera Man), Dominic Williams (Actor), Stanley Pugh (Actor), Alex Fox (Actor), Christian Turner (Actor) and Micah Hills (Actor)

Scenes Shot: Poker Scenes, Fight Scenes, Chase Scene

The fourth filming session was done at St Gregory’s Catholic Comprehensive School in Southborough. Due to the session being done in school, we were able to obtain a large amount of addition actors for our scenes. We used the school’s stage as it provided an ideal location for fight scenes and the poker scene. In addition to this, we were able to film the scenes in a matter than would not lead people to believe that they had been shot in a school. One of the most positive factors of this session was that we had access to mats and cushions thus allowing us to explore a greater range of fighting styles for our fight scenes without people getting injured. The stage’s lights also allowed us to toggle the lighting of the scenes at will.

Filming Session 3

Location: Tunbridge Wells

Group Members Present: Joseph Dunkerley, Joseph Inns and Tom Nelson

Additional People Present: Kieran Brown (Camera Man) and Alex Fox (Actor)

Scenes Shot: Tunnel Scene, Chase Scenes, Hiding Scene, Others

The third filming session was done in Tunbridge Wells. All of the group members were present for this session as well as an addition actor and an extra camera man. We had a limited amount of time in this session due to peoples other arrangements. However we were able to film a lot of important scenes in the short amount of time due to effective planning and good coordination. The location we were filming at was ideal as it contained a lot of unique looking locations within a short area of space. The most important scenes filmed in this session were the chase scenes and conflicts between Jason Dyer and Sam Williams.

Filming Session 2

Location: Rusthall

Group Members Present: Joseph Inns and Tom Nelson

Additional People Present: Kieran Brown (Camera Man)

Scenes Shot: Forest Scenes

The second filming session was done in Rusthall. I was not able to attend this session unfortunately and only a small amount of footage was taken. In addition to Joseph Inns and Tom Nelson, a friend named Kieran Brown was able to act as the camera man thus allowing group shots to be filmed. All of the footage taken in this session occurred in a forest setting. The most important shot that was filmed in the session was a meeting between Jason Dyer and Rory Macbride.

Filming Session 1

Location: Pembury

Group Members Present: Joseph Dunkerley and Tom Nelson

Additional People Present: None

Scenes Shot: Church Scene, Bridge Scene, Telephone Scene, Path Scene, Attacking Unseen Person Scene

The first filming session was done in Pembury. The members of the group that were present were Tom Nelson and I. In this session we primarily filmed shots of the main character in situations where he was alone. This was due to the limitations of only having two group members present. I was on camera duty and Tom had the responsibility of acting. Despite the limitations we were able to get some fantastic shots such as the church scene, bridge scene and path scene done. We will be able to edit the footage in a fast paced manner to show both the singularity of the character Jason Dyer (e.g. via the church scene) and scenes where he is interacting with others.

Actors Roles

Name: Tom Nelson

Role: Jason Dyer (The Main Character)

Information:

Tom is set to play as the main character Jason Dyer. Jason Dyer is an aggressive cockney character with a personality that takes inspiration from movies such as Snatch. He wears an iconic jacket and has a recognisable hairstyle throughout the production. The main role of the character is to act as the hitman of Rory Macbride (a close friend of his). In general Jason Dyer is an unpleasant person, this is displayed via his willingness to hunt down and murder the people that wronged Rory Macbride.

Name: Joseph Inns

Role: Rory Macbride (Major Character)

Information:

Joseph Inns is playing the second most important character in the film, Rory Macbride. Rory is a relatively timid character that turns to Jason Dyer after his money is stolen in a fixed poker match. Despite seeming weak in comparison to Jason, Rory will essentially be acting as his sidekick and shall develop as a character throughout the film. He tends to wear plain, rugged clothing and is seen to change his clothes on various different occasions throughout the trailer whereas Jason primarily stays with his signature look.

Name: Alex Fox

Role: Sam Williams (Major Character)

Information:

Alex Fox is playing as Sam Williams. Sam Williams is a dealer on the black market and a heavy gambler. He is thought to have stolen Rory’s money and is therefore on the list of people Jason Dyer is setting about killing. One of the scenes in the trailer will show Jason Dyer attacking him.

Name: Dominic Williams

Role: Bouncer (Minor Character)

Information:

Dominic Williams is going to be playing as the bouncer. The bouncer is an incredibly strong man and is practically invisible throughout the film. He works for David Wilkins and has a short temper as well as being a very violent person.

Name: Christian Turner

Role: Extra (Minor Character)

Information:

Christian Turner is set to be an extra. His role will be to fill up space in a few of the scenes that need it. He will primarily feature in the poker scene.

Name: Stanley Pugh

Role: James Bowen (Minor Character)

Information:

Stanley Pugh has the role of James Bowen. James Bowen is a dim-witted small time crook and a henchman. He appears on Jason Dyer’s list of target and can be seen getting into a range of situations that involve fighting.

Name: Joseph Dunkerley

Role: Extra (Minor Character)

Information:

Joseph Dunkerley is appearing in the film as an extra. This means that he shall only be appearing in the background of scenes such as the poker match.

Name: Micah Hills

Role: Barry Bright (Major Character)

Information:

Micah Hills is playing as Barry Bright and is a major character. He is seen as being the main gang leader and is high on the list of Jason’s targets. He will end up escaping from most of the encounters with Jason Dyer and will be the last of his targets to die thus leading to the end of the film. His death will not be shown in the trailer however as it would spoil the story for the viewers.

Name: Mark Rowland

Role: David Wilkins (Minor Character)

Information:

Mark Rowland will be appearing as David Wilkins. David Wilkins is the owner of the location in which the poker match occurs and has an intimidating bouncer working for him. He heavily relies on his bodyguard for protection and is also after the stolen money. However his intentions are to take the money for himself once he is able to find it.

Trailer Proposal Feedback

After presenting the proposal for my group’s trailer we asked a selection of people for their feedback on it. Getting feedback from these people was important as it allowed us to identify potential issues with our ideas as well as seeing the initial reactions and people’s opinions of the film trailer that was proposed.

The first person interviewed was Micah Hills, a student currently taking media studies:

The second person to be interviewed was Mark Rowland, a former media studies student:

The third person to be interviewed was Megan Smith, a student currently taking media studies:

Overall the responses from people were positive. Their feedback has given us an insight into people’s opinions on the ideas presented. Due to what we have heard, our group has decided to keep on heading in the direction that we were planning on taking the production.

Fictional Studio Name Change

Originally the name of my group’s fictional studio was ‘Unstable Productions’. This title was suitable for the creation of our practice video as it was short, catchy and contained a subtle pun (because our practice film was about a horse whose ambition it was to dance). However my group has decided to change the name from ‘Unstable Productions’ to ‘Anarchy Films’. This modification was done because they felt that a more fitting and mature sounding name was needed. I was personally against the change as ‘Unstable’ and ‘Anarchy’ both sound as if they could be used for a studio that produced serious action/thriller movies. This change also means that I shall have to redo the 3D cinematic studio intro which I created, which seems like an unnecessary amount of effort for such a minor change. However I was outvoted by the other two members and therefore the fiction studio is now name ‘Anarchy Films’. On the bright side, it will give me a chance to produce a better looking and more suitable intro and may possibly improve the overall feel of the final movie trailer. Many studios change their name at some point, for example Disney-MGM Studio changed its name to Disney’s Hollywood Studios in 2008.

Update: My group has now decided that instead of creating our own unique production company introduction we shall be using a shortened version of the Lionsgate introduction.

The Lionsgate introduction is shown below:

Film Storyboard

One of the stages of planning our film was to create a storyboard. Creating the storyboard allowed us to see how our trailer would look in a visual format. It was important for deciding the sequence of events, the particular actions in each scene and the shot types that are to be used. The storyboard shall aid my group and me immensely as it’ll mean that less video footage will need to be taken to display the story. Without the storyboard we would have likely taken a vast amount of unnecessary video footage thus wasting both time and space on the video camera’s SD card. The scenes were decided in a group meeting and the storyboard was drawn up by Joseph Inns whilst being supervised by Tom Nelson and I. Joseph Inns was chosen to do the art work for the storyboard as he had most experience in drawing pictures on paper.

Film Title Survey

One of the problems the group was facing was what to name the fiction movie that we were producing a trailer for. As a solution to the issue we decided to create a small survey via the use of the website SurveyMonkey (https://www.surveymonkey.com/) to select the name of the movie. We came up with a selection of seven potential names. These seven names were The List; Revenge; Dyer’s List; Payback; Dyer’s Days; Cold Hard Killers and The Thug. This survey was then sent to 20 different people to answer.


The layout of the survey is shown below:

What do you think would be the best title for my action/thriller movie? (the movie is about a man who has his money stolen from him and is out for revenge)

Choice 1 - The List

Choice 2 - Revenge

Choice 3 - Dyer's List

Choice 4 - Payback

Choice 5 - Dyer's Days

Choice 6 - Cold Hard Killers

Choice 7 - The Thug

The results of the survey were as follows:

The List – 3 votes

Revenge – 2 votes

Dyer’s List – 6 votes

Payback – 2 votes

Dyer’s Days – 0 votes

Cold Hard Killers – 4 votes

The Thug – 3 votes

From the survey we were able to decide that the name of the film should be ‘Dyer’s List’. I believe that this is an appropriate name as it intrigues the audiences as well as including the name of the main character and one of the major plot devices.

Film Trailer Mindmap

Mind maps are a type of diagram used to display a set of information. They usually start with one word in the centre (generally the theme or name of project) and have words branching out from it (generally divided into themed clusters), connected to other relevant words with lines. Mind maps can include a range of other things as well such as different images and colours. They are one of the most popular forms of pre-production and are taught to students in many schools. In addition to this they are also able to be created either digitally or by hand. In the pre-production process they are used to map out the ideas, themes and a variety of other information (e.g. characters, props and locations). They can be used to easily communicate the ideas to other project members as well as giving the creator a stronger idea of what they wish to create. They are generally used before creating the storyboard or script.

Software which can be used to make mind maps includes: Microsoft PowerPoint, Microsoft Word, Photoshop, Prezi and more.

'Dyer's List' Mood Board

A mood board is a collage of text, images and other objects. Mood boards help people to visualise the general feel and direction in which they are wishing to take their product. In addition to this they can be used to communicate people’s ideas to other project members. One of the purposes of a mood board is to map out the ideas which they have had and aid them with deciding what to do. In the pre-production process, mood boards generally come before even the storyboard. In terms of usefulness they are rather useful but I would consider the other methods of pre-production to be far more effective, as mood boards are essentially just a collage of assorted images and text made simply to convey the general themes, ideas and flow of the product.

Software which can be used to make mood boards includes: Microsoft PowerPoint, Microsoft Word, Photoshop, Pintrest and more.

Production Studio Title Sequence Variations (First Edits)

For the preliminary task, I created an animated title sequence for my groups’ fictional production studio (‘Unstable Productions’). I was very happy with the result of it in my preliminary task. However I decided that for the actual trailer I am producing it would be unsuitable. The factors which I believe make the old title sequence unsuitable are its music and brightness. When it was first produced these factors were fine as the video I created for the preliminary task was an abstract comedy in a partial documentary style. Due to the main video project being an action/thriller movie, I believe that darker music and visuals are required.

In my attempt to produce a better title sequence I created three different versions of the video. In these versions I have changed the background music and experimented with various effects.

Below are the various versions I created of the production studio’s title sequence:

Version 1:

This version is the original video I created. It has bright visuals and upbeat music as it was made for the practice video I made with my group. As mentioned previously, I have used this to create a set of other potential title sequences to appear before the advert.


Version 2:



This second version of the introduction contained the same visuals as the first version but had different music. The music was changed as audio used in the first version was not appropriate for an action/crime movie.

Version 3:



Version three is essentially the same as version two but with a special effect added to it that gives it the appearance of being filmed with old fashioned equipment. Unfortunately this version seemed to suggest that the film was going to be in the horror genre and was therefore not appropriate for usage.

Version 4:



This version is the same as version two but with a different effect added to it, thus giving it a more artsy feel. I felt that this was more appropriate than the other title sequences that I produced. I will likely be using this in the final trailer.

Location Scout

Before filming, my group and I decided to a location scout. The location scout was done in order to find good locations for filming our film trailer and to familiarise ourselves with the areas before shooting there. In addition to this we were able to assess the problems that we may face in each zone as well as deciding on which scenes we were going to shoot at each location.

Location: Pembury

This church was ideal for giving our film some religious symbolism. One of the main positive factors about the building was that it was always open so that people were able to pray there whenever they wanted to. This would allow us to access the building and film the scene needed without encountering anybody. Another positive thing the church had to offer was its beautiful stained glass windows. We decided that the stained glass windows would make a perfect backdrop for a shot. 

Location: Tunbridge Wells

This area was an empty car park with a bridge. It was possible to get past the gate below the bridge thus opening up additional possibilities for filming. We concluded that we would be able to shoot multiple scenes at this location if we filmed from different angles. The scenes we have in mind for this location are an encounter in the car park and an interrogation on top of the bridge.

Location: Pembury

The graveyard we decided would be good for symbolizing loss and possibly the deaths of Jason Dyer’s targets. It is a pleasant area and has strong ties to religion.

Location: Pembury

This is another shot of the graveyard pictured above. As can be seen, it is a large area and could be used in a variety of different situations. It is unlikely to be populated by any people when we film there.

Location: Pembury

This was a small deserted communal area. It seemed very grotty and unpleasant; we therefore decided that it would make for a good area to film a fight scene. It was easy to access and is unlikely that anyone will be using the area when we film there.

Location: Tunbridge Wells

This is another shot of the empty car park with the bridge. As can be seem, it can be used for multiple scenes.

Location: Tunbridge Wells

This was a location outside a busy supermarket. It is likely to be highly populated and will make a good contrast as the other areas are mostly unpopulated. The only issue would be if people were to interfere with the filming e.g. staring at the camera thus making the footage unusable.

Location: Tunbridge Wells

This dark abandoned tunnel would provide our group with a great filming location. The only issue was that the ground was flooded. However we could still use the tunnel as a backdrop for one of our scenes.

Location: Pembury

This bushy area will not of major importance but could provide us with a nice natural background for one of our scenes.

Location: Pembury

This is another picture of the empty communal area in Pembury. As can be seen, it would make for a good fighting zone.

Location: Tunbridge Wells

This is another image of the empty car park; it shows the area from further away.

Location: Pembury

This bridge goes over a busy road. It would be useful for filming a dramatic moment on. One of the shots we had in mind was an over the shoulder shot of the main character staring at the traffic below.

Location Pembury

This memorial has religious symbolism and linkage to the world wars. However we are unlike to film here as it’ll give a wrong feeling to the film and possibly confuse its message.

The location scout was very useful for deciding on the area which we shall be using for the filming. However we were unable to visit all of the areas which we are intending to film at due to time constraints.

Film Pitch Presentation

Pitch for ‘Dyers List’ from Joseph Dunkerley

Title Generators

As part of the process of selecting a title for our film, I used a variety of online movie title generators for inspiration. Unfortunately I was unable to find a one which was suitable for the type of film my group had in mind. This was because the majority of the title generators which I were able to find were not solely intended for actual film naming processes, but were designed with comedic purposes in mind.

(http://phrasegenerator.com/actionmovies)

The first title generator which I used was ‘Action Movie Title Generator’. I used this website because the film which I am creating shall be a hybrid genre combining crime, action and thriller elements. This website generates a range of ‘movie titles’ by combing two action related words from a large word bank which they have created. I found these titles to be unusable as they seemed either too generic or unfitting for my film. I believe that these titles were more intended for fully action movies such as Rambo and Die Hard. As can be seen in the screenshot, one of the titles which the website generated for me was ‘Fatal Punishment’.

(http://www.gandronics.com/bmovie.php)

The next generator that I used was called “B-Movie Title Generator”. Unfortunately the titles which it was able to produce were fairly limited and lacked quality. As shown in the screenshot, it came up with overly generic titles such as ‘The Gangsters’. This was not the sort of thing that my group members and I were looking for and we ended up not using any of the titles.

(http://www.hanttula.com/exhibits/b-movie-title-generator/)

The next generator used was also called ‘B-Movie Title Generator’. It provided a wider range of titles than the previous generator, but the titles which it came up with were too specific and ridiculous. Also the titles seemed to be primarily science fiction and horror based. One of the titles generated was ‘Revenge of the blood-thirsty space robots’. This site was clearly meant to produce only comical movie titles and was therefore not appropriate for use in our project.

(http://mdbenoit.com/rtg.htm)



The following title generator was simply named ‘Random Title Generator’. The good thing about this title generator was that it displayed six new titles each time, thus allowing for a faster time with less hassle. Unfortunately the majority of the titles were not suitable as they were primarily fantasy based and our trailer is to be for a crime and action movie.

We ended up deciding not to use any of the titles that were generated as the vast majority of them were either unrelated to the genre or undesirable. Instead of using title generators to create the title of the movie, we simply had to come up with a selection of names ourselves.

Music Selection

In preparation for the trailer I am going to make, my group and I have selected a range of songs which we are considering using for our trailer. We have chosen to look at these songs before the actual filming and editing so as to get a general feel for the pacing and mood of the trailer.

These are the songs which have been considered:

 

Royksopp - Keyboard milk

This song had a steady build up and a nice pacing to it. In addition to this it gives the feeling of a journey and is gives the feeling that it would work well in a trailer for an action movie. My group felt that it was fitting and have decided that we shall definitely try using it in our trailer. The only issue that we may encounter with the song is copyright protection. Copyrighted music would be bad as we would be risking the possibility of the video being removed from youtube due to copyright protection. This would result in us failing the course.

Radiohead - Everything in its right place




This song sounded very appealing and had a good pace. However we ended up feeling that it was too light-hearted to be in a trailer for an action movie and was therefore inappropriate for usage. Another of the negative aspects of the song was the vocals as they would confuse the message our trailer was giving. 

Caspa - Cockney Thug Remix

This song was suggested due to its catchy rhythm and tune. It gave us the feeling that we were looking for but unfortunately we decided not to use it. This was decided due to the use of swear words and the excessive repetition of the melody. The swearing would limit the audiences that the trailer was able to reach as it would not be allowed to be shown on a range of different television channels and at a selection of film viewings.


Pegboard Nerds - Razor Sharp

The group decided that this song was simply too intense for the trailer and would thus lower the overall quality of the film. In addition to the intensity, the vibe felt too positive at parts which made a weak contrast to the rest of the song. If we used it the trailer would end up lacking credibility as we would be unable to produce a product which fitted suitably with the song.


Professor Murder - Free Stress Test

The group liked this song very much so. However it was far too upbeat and positive for consideration in the video. If we were doing a slightly less dark production then this song would be very fitting for the trailer. Another issue faced was the possibility of copyright problems as the song is highly recognizable.


Birdy Nam Nam - Cadillac Dreams

This song fitted well with the setting of our trailer. Unfortunately the pacing was inappropriate and the lyrics were completely unrelated to the film trailer. If we had focused more so on the drug aspect of a action/crime film then this song would have definitely had more of a chance of being used.

Pre-Production

Pre-production is the stage of producing a media product that comes before the actual filming (if it is a live action movie), shooting (if it is for photography) or drawing (if it is an animation). How the pre-production of a product is handled and what is included in it shall largely depend on the type of thing being created (e.g. live action movie, animation, photo or music) and the amount of work put into the pre-production shall largely depend on the team creating it. For example, the pre-production of a multimillion dollar blockbuster such as Avengers Assemble, The Great Gatsby or Life of Pi shall largely differ to that of a school student’s media studies film. The multimillion dollar productions will have enormous teams, incredibly detailed storyboards, professionally written scripts, thousands of actors to audition and choose from and massive budgets to pay for it all. Whereas the student’s production will likely have four or less team members, vague storyboards with room left for improvisation, possibly no script, only a few actors to choose from (are likely to act in their own films) and often no budget. As the product which I am soon to be tasked with shall be a live action trailer, not an animation, photograph or piece of music, below are some of the key points of pre-production of films.

Film:

Location scouting – the director or a team of people shall travel to a variety of different places so as to find a location which fits into the planned setting. The scouts will take picture of the locations and then later decide on their favourite area. This is vital as having a suitable location vastly adds to the believability of a film. For example, it would be far more suitable to film a horror movie scene in a dark forest then in a busy town centre. I myself have collected a set of pictures taken in the locations that I may potentially use in the trailer I am going to be working to produce, so far they have been extremely helpful as they have allowed to select the most fitting location for my work.

Prop and wardrobe identification and preparation – in films props and clothing choices are vital. Characters need costumes which fit with the setting and time period of the movie. For example, a medieval themed movie would be completely ruined if one of the actors were to be wearing Nike shoes and a modern hat; therefore planning needs to go into the designs of each persons outfits (even the extras, many of whom shall receive very little screen time). Also, props are needed to enhance the scenes and bring a film to life. For example, a battle scene in a world war setting would feel empty if there were no props (e.g. guns, knifes, vehicles, etc). However if the props are of a poor standard the film can lose credibility and overall quality (e.g. giving a cowboy a water pistol and a cheap plastic sheriff badge for a serious western standoff scene… unless the film were a comedy).

Special effects identification – It is necessary to identify what special effects are needed in a film before the scenes are shot as it allow the special effects teams to prepare themselves and decide whether or not it shall be possible to achieve.

Production schedule – Production schedules guide the crew as to when each section of the film is to be made and whether they are achieving their targeted dates. This is very important as it gives an indication as to when the movie shall be ready for release and when to publish trailers and other promotional materials.

Script – Scripts are one of the most important elements of films. Script tells the actors exactly what to say, when to say it and give them various stage directions. They are absolutely essential unless the film has been made to be improvised (for example Jackass and Borat). However a lot of contain short moments of improvisation, a brilliant example of this is the iconic line from the Shining in which Jack Nicholson shouts “Here’s Johnny” (a line made up on the spot whilst filming).

Marketing Research: Avengers Assemble

Film Title: Avengers Assemble

Release Dates:

USA – 11^th April 2012

UK – 26^th April 2012

Production Companies:

Marvel Studios

Paramount Pictures

Main Distributor:  Walt Disney Studios Motion Pictures

Other Distributors:

Budget: $220,000,000

Gross: $1,511,757,910 Worldwide (29 December 2012)

Records:

(Click to enlarge)

Trailer:

Website:

Merchandise:

The Hook:

The Avengers combined the heroes (Iron Man, Thor, Captain America and The Hulk) from four separate box office hits and combined them as a team in one movie. These super hero movies were already incredibly successful by themselves. Iron Man (2008) grossed $585,174,222 worldwide (2nd October 2008), The Hulk (2003) grossed $245,284,946 worldwide, Captain America (2011) grossed $368,608,363 worldwide (31 December 2011) and Thor (2011) grossed $449,326,618 worldwide. To build up excitement for the film, short teasers for The Avengers were released after the credits in each film.

Below are these scenes:

The Incredible Hulk - https://www.youtube.com/watch?v=n9cByNCQwXA

Iron Man - https://www.youtube.com/watch?v=UnvHbetUSGo

Captain America -

Thor -




Posters:

Magazines:

Conventions:

Spin-off Series:

Film Marketing

This diagram shows various types of film marketing. They are as follows:

Trailers –

Trailers are a fantastic way of marketing films. They entice the audiences by displaying a preview of the films footage. This is generally done by displaying a sequence of exciting non-chronological scenes in a way which will give the audience an idea of what is happening but without giving away any major spoilers. As part of this media coursework we are tasked with making a trailer for a fictional film.

Promotions –

Promotions cover a wide range of different things and are important for getting the film publicity. This can include a large selection of possibilities such as giving away toys in cereal boxes and allowing discounts on film merchandise if the customer has purchased a certain item from another company e.g. a phone contract. Promotions often work both ways, advertising both the film being promoted and the product of the promoter. My group may consider using promotions for our film but it is unlikely to occur.

Festivals –

Festivals allow films to reach larger audiences as well as granting them the possibility of winning awards. Festival awards are massively positive for films as they give them extra recognition and cause a wider amount of people to want to see them. As the video we are creating for our coursework is only a trailer we will be unable to submit it to any movie festivals. However it may be useful to include fictional festival awards on the movie poster that we need to create.

Posters –

Posters are large static adverts which stir people’s interest in the films. They are often highly stylised and give a feel of what the movie is about. As one of the tasks of the coursework we are required to create a film poster. This provides an interesting opportunity for me as it’ll allow me to apply the image manipulation skills that I learnt last year to a new type of product.

Premieres –

Film premieres are the first time the films are shown publicly. They are often large events which are heavily publicised by the press. In addition to this the majority of the major actors often attend the event thus adding to the hype of them. Unfortunately we shall be unable to do a film premiere as our film is non-existent and is only in trailer format.

Media Advertising –

Media advertising is anything advertised in media format e.g. videos, written reviews and promotional images. Technically all of the final products that my group and I are creating will be a form of media advertising.

Merchandising –

Merchandising is selling products which are related to the film e.g. shirts with a quote from the film on them. Due to our production having no budget it is highly unlikely that we shall be able to do any merchandising for our film. However I would like to create a few mock-up designs for possible merchandise opportunities if I get a chance to.

The Internet –

The internet allows for global publication of content and is massively accessible countries with enough wealth. All of the work related to this project shall be posted to the internet, therefore my group and I will be partaking in marketing our product via the internet.

Film Reviews –

Film reviews display people’s opinions on the film. They can be either a positive or negative form of marketing. Positive reviews will attract a potential audience for the film, whereas negative reviews will mean that people are unlikely to want to go and see the film. Since we are only creating a trailer we shall not be able to have any legitimate film reviews. However we shall still be able to obtain feedback from people for the trailer.

Practise Video

In preparation for the upcoming task of creating a film trailer my group decided to create a short film. This short film was created to test a variety of different things. The main reason for the creation of the short film was to see how my project group members and I functioned together. We discovered that we were indeed able to function well as a group and be able to coordinate things efficiently and work correctly. It also gave us an insight into video editing as it allowed us to test out software that we were relatively new to. We decided to edit using a piece of software named Sony Vegas. As I was the most experienced with Sony Vegas I was able to show my other two group members the basics of editing as well as some more advanced techniques. Another skill with we were able to practise was audio manipulation and sound recording. This particular skill is displayed in the narration of the video, various sound effects and music changes.

Overall this small video project was a success. It introduced us to the basics of video editing and sound manipulation, as well as giving us a feel for how we were able to work together in a group. Hopefully the skills learned from this experience shall be of some use in the final project.