Marketing Research: Avengers Assemble

Film Title: Avengers Assemble

Release Dates:

USA – 11^th April 2012

UK – 26^th April 2012

Production Companies:

Marvel Studios

Paramount Pictures

Main Distributor:  Walt Disney Studios Motion Pictures

Other Distributors:

Budget: $220,000,000

Gross: $1,511,757,910 Worldwide (29 December 2012)

Records:

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Trailer:

Website:

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The Hook:

The Avengers combined the heroes (Iron Man, Thor, Captain America and The Hulk) from four separate box office hits and combined them as a team in one movie. These super hero movies were already incredibly successful by themselves. Iron Man (2008) grossed $585,174,222 worldwide (2nd October 2008), The Hulk (2003) grossed $245,284,946 worldwide, Captain America (2011) grossed $368,608,363 worldwide (31 December 2011) and Thor (2011) grossed $449,326,618 worldwide. To build up excitement for the film, short teasers for The Avengers were released after the credits in each film.

Below are these scenes:

The Incredible Hulk - https://www.youtube.com/watch?v=n9cByNCQwXA

Iron Man - https://www.youtube.com/watch?v=UnvHbetUSGo

Captain America -

Thor -




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