Film Marketing

This diagram shows various types of film marketing. They are as follows:

Trailers –

Trailers are a fantastic way of marketing films. They entice the audiences by displaying a preview of the films footage. This is generally done by displaying a sequence of exciting non-chronological scenes in a way which will give the audience an idea of what is happening but without giving away any major spoilers. As part of this media coursework we are tasked with making a trailer for a fictional film.

Promotions –

Promotions cover a wide range of different things and are important for getting the film publicity. This can include a large selection of possibilities such as giving away toys in cereal boxes and allowing discounts on film merchandise if the customer has purchased a certain item from another company e.g. a phone contract. Promotions often work both ways, advertising both the film being promoted and the product of the promoter. My group may consider using promotions for our film but it is unlikely to occur.

Festivals –

Festivals allow films to reach larger audiences as well as granting them the possibility of winning awards. Festival awards are massively positive for films as they give them extra recognition and cause a wider amount of people to want to see them. As the video we are creating for our coursework is only a trailer we will be unable to submit it to any movie festivals. However it may be useful to include fictional festival awards on the movie poster that we need to create.

Posters –

Posters are large static adverts which stir people’s interest in the films. They are often highly stylised and give a feel of what the movie is about. As one of the tasks of the coursework we are required to create a film poster. This provides an interesting opportunity for me as it’ll allow me to apply the image manipulation skills that I learnt last year to a new type of product.

Premieres –

Film premieres are the first time the films are shown publicly. They are often large events which are heavily publicised by the press. In addition to this the majority of the major actors often attend the event thus adding to the hype of them. Unfortunately we shall be unable to do a film premiere as our film is non-existent and is only in trailer format.

Media Advertising –

Media advertising is anything advertised in media format e.g. videos, written reviews and promotional images. Technically all of the final products that my group and I are creating will be a form of media advertising.

Merchandising –

Merchandising is selling products which are related to the film e.g. shirts with a quote from the film on them. Due to our production having no budget it is highly unlikely that we shall be able to do any merchandising for our film. However I would like to create a few mock-up designs for possible merchandise opportunities if I get a chance to.

The Internet –

The internet allows for global publication of content and is massively accessible countries with enough wealth. All of the work related to this project shall be posted to the internet, therefore my group and I will be partaking in marketing our product via the internet.

Film Reviews –

Film reviews display people’s opinions on the film. They can be either a positive or negative form of marketing. Positive reviews will attract a potential audience for the film, whereas negative reviews will mean that people are unlikely to want to go and see the film. Since we are only creating a trailer we shall not be able to have any legitimate film reviews. However we shall still be able to obtain feedback from people for the trailer.