Poster Research

           

I have decided that I shall be creating a teaser poster for my film. Teaser posters are generally simpler than theatrical posters and are used to spark an initial interest in the film. I shall be using a selection of commonly used conventions for teaser film posters, in the poster that I am creating. Such conventions are visible in the images above.

Exploring Different Types Of Videos

Exploring Different Types Of Videos from Joseph Dunkerley

Camera Technique Research

In preparation for the task of creating a film trailer I decided to investigate and compare how three different types of videos filmed their products. For this I compared a film trailer, television advert for a product and a music video to each other and reviewed a variety of their different aspects. I chose to focus on their movement; angles and shots; focus; amount of cameras used and their formats. I believe that doing this has given me a more advanced idea of how I could shoot my own film trailer as well as potentially using codes and conventions from other types of videos.

The three videos I compared were:

The Guardians of the Galaxy trailer:

The Cadburys Gorilla Advert:

Feed Me & Crystal Fighters - Love Is All I Got music video:

Camera Techniques	Film: Guardians of the Galaxy (2014) - Trailer	Advert: Cadburys Gorilla Advert (2007)	Music Video: Feed Me & Crystal Fighters – Love Is All I Got (2012)
Movement	As this is a full-length action movie the majority of camera movements are used (panning, crabbing, tracking, peds, tilting and zoom). There is a contrast between the smooth and relatively slow motion of the shots that do not contain action scenes and the action scenes. The action scenes use very fast movement and a mixture of handheld cameras and cameras which that are not. There is significantly more variety of movements shown in this movie and trailer then there is in the Cadburys advert and the Love Is All I Got music video.	The advert primarily uses the dolly camera method as well as a range of panning and tracking. The movement starts off slow at the start because the music is calm. However the motion speeds cut dramatically when the drum solo occurs and the pacing of the music increases. In addition to this the camera work is rather shaky, therefore it may have been recorded via a handheld method. The movement in the advert is far less varied than the movement shown in the guardians of the galaxy trailer and the music video. However this is intentional and gives a more realistic and ‘homemade’ feel to it.	The music video primarily makes use of tracking and zooming. The motion is very smooth and it does not appear that the camera is a handheld one. There are a large amount of movement types such as panning, crabbing, tracking, zooming and tilting used in this video. It appears to be of a high quality but is clearly less professional then the movement shown in the guardians of the galaxy trailer. However it makes better use of the movement then the Cadburys advert does.
Angles and Shots	The trailer shows a montage of different angles and shots. However the most used type shot appeared to be a medium close up taken at eye level. Due to the length of the full movie it is very likely to include a majority of the possible angles and shots. In the trailer I noticed low angles, high angles, eye-level shots, bird’s eye views and examples of long shots, medium shots and close ups.	At the beginning of the video, close ups and medium close ups are primarily used. This is done so as to hide the drum kit from view. These shots range from low angles to high angles and eye-level shots. When the drum solo begins, medium and medium long shots shots are used in addition to a selection of close up cuts.	This music video used a range of angles and shots. It is able to explore them to a greater degree than the Cadburys advert as it does not limit itself to using a single camera and is set in a more open location then it.
Focus	A selection of different focuses are used (both shallow depth of fields and deep depths of field).	A shallow depth of field is used for the close up scenes of the gorilla. However, when it zooms out to reveal the drum kit it is changed to a deep depth of field thus showing everything in the scene.	Both shallow and deep depths of field are used in the music video.
Multiple Cameras	Since this is a trailer for a highly expensive movie many cameras have been used. There any many instances in which these are displayed. Multiple cameras are used to display a variety of different angles and movement times throughout the scenes. It makes best use of the multiple cameras and does it with a relative amount of subtlety.	The scene appears to have only been shot with one camera that pans around the area. I am led to believe this because the area appears to be too small to use multiple cameras without capturing the other cameras in the shot. I believe that they would have simply taken multiple takes so as to allow for the cuts. A similar method was used in the new movie ’12 Years a Slave’.	I believe that there were multiple cameras used for this music video as there are certain scenes such as the party scene in which the switch between the locations is seamless. Also many cuts are used.
Format (what camera may have been used)	The movie is still to be released, it had a large budget and would have therefore used top quality equipment such as the Sony PXW-Z100. It is the production with the largest budget and therefore would have been able to afford more expensive gear than the Cadburys advert and music video.	Since it is an advert for a well-known company I would think that an expensive camera was used. A camera they could have used is the Sony PMW-500. This is because it is a highly expensive camera that is used for professional situations and was available in 2007, when the advert was produced.	The music video is filmed exceptionally well. However I do not believe that the equipment available wouldn’t have been as expensive as that used in the Cadburys advert or the Guardians of the Galaxy trailer. I am led to believe that they would have used a medium priced video camera such as the Panasonic HDC-MDH1 PAL Camcorder due to budget restrictions.

Font Selection

One of the main designing aspects of the project was deciding which font should be used for the logo of the film. The font would go on to be used in the poster, film trailer and possibly even the magazine cover. To decide what font was to be chosen I selected ten different fonts that would be appropriate. I then showed these fonts to the various group members to get their opinions on them. We after the discussion we decided to choose the font titled ‘Bank Gothic’. This font was selected primarily because it was smart and seemed as though it would fit nicely onto a range of different promotional film products. In addition to this it was similar to fonts from other successful action and crime movies such as Hot Fuzz, Django unchained, the Bourne identity and In Time. The other fonts in the list had various undesirable qualities. Font 2 seemed too tribal; fonts 6 and 7 portrait the wrong message as they didn’t seem serious enough and font 8 and 9 were too difficult to read. Fonts 3, 4, 5 and 10 were all good enough to be chosen but font 1 was the favourite of all the members of our group.

Magazine Cover Inspiration

One of the tasks of creating a promotional package for a new film was to create a front cover for a film magazine. To achieve this I had to look at a selection of different film magazines as that I would be able to use an existing magazine as the basis for my work and to make use of their codes and conventions. I decided to look at ‘Empire’, ‘Total Film’ and ‘Little White Lies’ for this. Below are a selection of different film magazine covers and my opinions on them:

This is the first magazine cover that I looked at. I liked the strong logo that ‘Empire’ used and their decision to have text both in front and behind their model (which is Wolverine). It seems as though the style would be easy to replicate due to the simplicity of the image and the masses of basic text that are present. Unfortunately I did not like their decision to have such a large amount of text present on their front cover and have therefore decided to use a different magazine for my magazine cover.

The second magazine cover that I looked at was one for ‘Total Film’. This was possibly my least favorite design due to the amount of text and images that cluttered the front page. On a positive note, it contained most of the conventions of a standard magazine cover. However I think that the style would be very difficult to replicate and would end up looking dreadful if I were to base my magazine cover on this type of design. In addition to this, it would be hard to find images for other films such as the ones that they are promoting on this issue of the magazine.

The third magazine cover that I looked at was one for ‘Little White Lies’. This magazine defies most conventions of common film magazine via its choice to use only their logo, main image, title and occasionally a small amount of additional cover lines. This results in a very simplistic style of magazine cover. This simplicity would make it very easy to replicate the style of a ‘Little White Lies’ magazine cover. However their covers are highly stylised, this would add difficulty to creating a magazine cover of this type but at the same time would give me a high level of creative freedom.

This next magazine cover is another from ‘Little White Lies’. Unlike the previous cover it has a set of cover lines. In addition to this it had a different art style to the previous magazine.

This version of ‘Little White Lies’ features a different logo to the other copies. The logo’s text takes up more space and it looks a lot stronger than the other type of logo that they use.

This copy of ‘Little White Lies’ shows yet another art style that they used.

In conclusion, I have decided that I shall be creating a magazine cover for a ‘Little White Lies’ magazine. I liked their cover design the most due to its simplicity, stylized graphics and the amount of creative freedom that I would be allowed if chose to design a cover for their magazine.

Poster Inspiration

In preparation for the creation of my film poster I decided to take a look at a range of existing film posters. This was done so as to allow me to see a range of different types of posters so as to inspire me and to give me an understanding of the general conventions of a movie poster.

1: The Dark Knight:

The first poster was for the Dark Knight. This is a very basic poster and only contains a limited amount of text due to the focus on the main image and the logo of Batman. I am unlikely to have such a small model for my main character as I do not feel that I have a background strong enough to carry the image, as is the case in this poster. One of the other interesting features of this poster was the selection of credits at the bottom. These are included because it is a theatrical poster; I shall not be including these in my poster as I intend to create a teaser poster.

2: Rise Of The Guardians:

This is a teaser poster for Rise of The Guardians. It has large bold writing and the primary focus is on the character Jack Frost. To emphasise his importance they have used a simple background so that the attention shall be drawn to the character. At the top of the poster is a simple statement which says “Jack Frost is more than a myth”, this helps with drawing attention to the film and provides a mild insight into what it is about.

3: Orphan:

This teaser poster for Orphan features a strong image of a child staring directly towards the camera. The expression of the character hints that the character is sinister. This is then supported by the line “There’s something wrong with Esther” thus telling audiences that it is indeed a horror movie. The message is supported by the dull background of the poster.

4: Drive

This theatrical poster for drive is simple yet very effective. The character’s thuggish appearance symbolizes the genre of the film and the city setting tells the audiences what sort of location it is primarily set in. There is an emphasis on the name of the primary actor ‘Ryan Gosling’ thus attracting people that are fans of the actor. The positive message at the top of the page is used to spark an interest with people as it certifies that other people consider it to be a good movie.

Film Merchandise

The majority of films these days tend to have a variety of merchandise associated with them. This merchandise can include a large range of different things such as clothing, toys, cups, posters and more. I believe that clothing would be the primary piece of merchandise that would be associated with Dyers List if it were a real film. Therefore I created a mock-up of a possible shirt design for the film, using a design that my fellow group member Joseph Inns created and the website shirtmockup.com. Most of the merchandise associated with the film would contain either Jason Dyer or Rory Macbride as they are the two primary characters in the film.

Trailer Audio

In the end my group decided to use different music to songs that we had originally intended to use. The two songs that made it into the final production were ‘Genesis’ by ‘Justice’ and ‘Tick of the clock’ by ‘The Chromatics’. We decided to change the music after receiving some negative feedback about the previous selection of songs. The criticism was that the songs used were too repetitive and that they did not fit well with the video footage. After watching the previous version of the trailer again, I could see that their points were valid and that the audio did need to change. I feel that our new selection of songs works far better in the trailer and that overall the decision to change the music was positive.

Justice – Genesis

The Chromatics – Tick of the clock

The other audio used in the production was a selection of different sound effects. These sound effects were found on a variety of different websites including soundbible.com, soundjay.com and Youtube. The only issue with using these sound effects would be that we could have got into trouble for possibly breaching copyright laws if our trailer was to have been created for an actual film that was to be sold.

Planning Methods

Mood Boards:

A mood board is a collage of text, images and other objects. Mood boards help people to visualise the general feel and direction in which they are wishing to take their product. In addition to this they can be used to communicate people’s ideas to other project members. One of the purposes of a mood board is to map out the ideas which they have had and aid them with deciding what to do. In the pre-production process, mood boards generally come before even the storyboard. In terms of usefulness they are rather useful but I would consider the other methods of pre-production to be far more effective, as mood boards are essentially just a collage of assorted images and text made simply to convey the general themes, ideas and flow of the product. The mood board I created was of relatively little use as my group and I already had a strong idea of what we wanted to achieve with the product and the ideas, themes and direction were largely decided in conversation.

Software which can be used to make mood boards includes: Microsoft PowerPoint, Microsoft Word, Photoshop, Pintrest and more.

Mind Maps:

Mind maps are a type of diagram used to display a set of information. They usually start with one word in the centre (generally the theme or name of project) and have words branching out from it (generally divided into themed clusters), connected to other relevant words with lines. Mind maps can include a range of other things as well such as different images and colours. They are one of the most popular forms of pre-production and are taught to students in many schools. In addition to this they are also able to be created either digitally or by hand. In the pre-production process they are used to map out the ideas, themes and a variety of other information (e.g. characters, props and locations). They can be used to easily communicate the ideas to other project members as well as giving the creator a stronger idea of what they wish to create. They are generally used before creating the storyboard or script.

Software which can be used to make mind maps includes: Microsoft PowerPoint, Microsoft Word, Photoshop, Prezi and more.

Visualization Diagrams:

Visualization diagrams are diagrams which use visual imagery to communicate their ideas. They are used in a range of things such as engineering, science, education, animation and more. The term visualization is extremely broad as it simply means visual imagery, therefore visualization diagrams can be any images which aid in communicating ideas. In the preproduction process, visualization diagrams can be used in many different ways and at a range of different stages. For example a visualization diagram could be created to show what the stage is supposed to look like and what props should be included. Another use for example could be to display the technical elements of a prop (e.g. a robotic model such as Yoda from the early Star Wars movies).

 The range of software which can be used to create visualisation diagrams is extremely broad. I used adobe flash (for the drawing) and adobe Photoshop (to label the image) to create the visualization diagram for my project.

Storyboards:

Storyboards are sequences of images and text which display the key moments of a story. The storyboarding process in the form which it is known today was originally invented by Walt Disney Studios (a large company which specialised in animation) in the early 1930s. Storyboards can be created either digitally or by hand and can contain either drawn images or photographs. The purpose of storyboards is to display what is actually going to happen to happen in the film or advert. They can show a range of things such as the stage directions, expressions of actors, peoples positions, props, camera shots and the location which is being filmed. In the preproduction process they generally are made after the creation of mood boards and mind maps and can come either before or after the script.

Software which can be used to make mind maps includes: Photoshop, StoryboardThat, Toon Boom, Storyboard Pro and more.

Legal and Ethical Issues

There are legal and ethical issues about being photographed or filmed on private/public property or capturing people in backgrounds without permission.

When taking film or photographs most people assume that they automatically have the right to use them (e.g. for causes such as selling them as stock photographs or videos). However that is not always the case. In order to publish photographs professionally or sell them people must first get permission to use all of the buildings and people which they have captured in their photographs. In order to achieve this they must either get verbal permission or a release form. There are three sorts of release forms which are vital in photography. These release forms are property release forms, minor (children) release forms and adult release forms. Without obtaining the proper documentation, photographers can find themselves facing a range of legal and ethical issues. If a person finds that they have been photographed without their permission then they are able to take legal action against them or request that their image is removed. For example, the photographer Philip Lorca Dicorcia took a range of photographs of unaware people for one of his projects. One man who was unaware of this occurrence and had been photographed decided to take legal action against him as he believed that the photograph portrait him in an undesirable fashion (as a stereotypical Jewish man). Although the photograph had simply been of him walking through an area being unaware that photos had been taken of him, his offence to such images caused a range of problems for the photographer as he had been using the image commercially. It is therefore always better to obtain the proper documentation before taking a photograph or afterwards if it intended to be used either professionally or commercially.

In the media sector for photography it is always important to obey the laws set by people. To obtain permission to use people or buildings in their photographs, photographers must use release form with their models (even if they are unaware that the photograph was taken) otherwise they risk facing both legal and ethical issues after publishing their work. The release forms which are available are property release forms, minor (children) release forms and adult release forms. Although people are often unaware, buildings can have copyright on them. An example of a building with copyright on it is the Bluewater shopping centre in England. The reason for this copyright is that the architect believes that the building itself is an art piece. Due to this, photography is banned within the area and any photos taken of it must have proper permission from the copyright holders before publishing their photographs. Copyright (displayed via the © symbol) is a legal form of protection for people’s intellectual property (intellectual property is a unique thing created by somebody). Copyright can be used to protect:

·         original literary and written work, like novels or content on websites

·         original dramatic, musical and artistic works

·         television, film, sound and music recordings

·         computer software

·         illustration and photography

·         typographical arrangement of published editions

However the item must physically exist in order to be copyrighted and therefore people are unable to obtain copyright for only an idea. Copyright is not meant to restrict people’s creativity but to protect people’s original work. Another important thing is trademarking. Trademarks are things which make your brand recognisable (most commonly a logo or set of words) and registering a trademark allows you to stop people from using it without your permission first. Unfortunately trademarks have been abused in some cases. For example the company ‘King’ which is responsible for developing mobile apps such as the massively popular ‘Candy Crush Saga’ trademarked the word ‘Candy’. This caused massive controversy as candy is a common word and should not have even been able to be trademarked. They have since used this trademark to bully smaller developers and stop them making anything even related to the subject. Cases such as this show flaws in the legal system and if people are able to trademark common words like this then there shall soon be no words left in the dictionary to use.

Trailer Proposal Feedback

After presenting the proposal for my group’s trailer we asked a selection of people for their feedback on it. Getting feedback from these people was important as it allowed us to identify potential issues with our ideas as well as seeing the initial reactions and people’s opinions of the film trailer that was proposed.

The first person interviewed was Micah Hills, a student currently taking media studies:

The second person to be interviewed was Mark Rowland, a former media studies student:

The third person to be interviewed was Megan Smith, a student currently taking media studies:

Overall the responses from people were positive. Their feedback has given us an insight into people’s opinions on the ideas presented. Due to what we have heard, our group has decided to keep on heading in the direction that we were planning on taking the production.

Film Title Survey

One of the problems the group was facing was what to name the fiction movie that we were producing a trailer for. As a solution to the issue we decided to create a small survey via the use of the website SurveyMonkey (https://www.surveymonkey.com/) to select the name of the movie. We came up with a selection of seven potential names. These seven names were The List; Revenge; Dyer’s List; Payback; Dyer’s Days; Cold Hard Killers and The Thug. This survey was then sent to 20 different people to answer.


The layout of the survey is shown below:

What do you think would be the best title for my action/thriller movie? (the movie is about a man who has his money stolen from him and is out for revenge)

Choice 1 - The List

Choice 2 - Revenge

Choice 3 - Dyer's List

Choice 4 - Payback

Choice 5 - Dyer's Days

Choice 6 - Cold Hard Killers

Choice 7 - The Thug

The results of the survey were as follows:

The List – 3 votes

Revenge – 2 votes

Dyer’s List – 6 votes

Payback – 2 votes

Dyer’s Days – 0 votes

Cold Hard Killers – 4 votes

The Thug – 3 votes

From the survey we were able to decide that the name of the film should be ‘Dyer’s List’. I believe that this is an appropriate name as it intrigues the audiences as well as including the name of the main character and one of the major plot devices.

Location Scout

Before filming, my group and I decided to a location scout. The location scout was done in order to find good locations for filming our film trailer and to familiarise ourselves with the areas before shooting there. In addition to this we were able to assess the problems that we may face in each zone as well as deciding on which scenes we were going to shoot at each location.

Location: Pembury

This church was ideal for giving our film some religious symbolism. One of the main positive factors about the building was that it was always open so that people were able to pray there whenever they wanted to. This would allow us to access the building and film the scene needed without encountering anybody. Another positive thing the church had to offer was its beautiful stained glass windows. We decided that the stained glass windows would make a perfect backdrop for a shot. 

Location: Tunbridge Wells

This area was an empty car park with a bridge. It was possible to get past the gate below the bridge thus opening up additional possibilities for filming. We concluded that we would be able to shoot multiple scenes at this location if we filmed from different angles. The scenes we have in mind for this location are an encounter in the car park and an interrogation on top of the bridge.

Location: Pembury

The graveyard we decided would be good for symbolizing loss and possibly the deaths of Jason Dyer’s targets. It is a pleasant area and has strong ties to religion.

Location: Pembury

This is another shot of the graveyard pictured above. As can be seen, it is a large area and could be used in a variety of different situations. It is unlikely to be populated by any people when we film there.

Location: Pembury

This was a small deserted communal area. It seemed very grotty and unpleasant; we therefore decided that it would make for a good area to film a fight scene. It was easy to access and is unlikely that anyone will be using the area when we film there.

Location: Tunbridge Wells

This is another shot of the empty car park with the bridge. As can be seem, it can be used for multiple scenes.

Location: Tunbridge Wells

This was a location outside a busy supermarket. It is likely to be highly populated and will make a good contrast as the other areas are mostly unpopulated. The only issue would be if people were to interfere with the filming e.g. staring at the camera thus making the footage unusable.

Location: Tunbridge Wells

This dark abandoned tunnel would provide our group with a great filming location. The only issue was that the ground was flooded. However we could still use the tunnel as a backdrop for one of our scenes.

Location: Pembury

This bushy area will not of major importance but could provide us with a nice natural background for one of our scenes.

Location: Pembury

This is another picture of the empty communal area in Pembury. As can be seen, it would make for a good fighting zone.

Location: Tunbridge Wells

This is another image of the empty car park; it shows the area from further away.

Location: Pembury

This bridge goes over a busy road. It would be useful for filming a dramatic moment on. One of the shots we had in mind was an over the shoulder shot of the main character staring at the traffic below.

Location Pembury

This memorial has religious symbolism and linkage to the world wars. However we are unlike to film here as it’ll give a wrong feeling to the film and possibly confuse its message.

The location scout was very useful for deciding on the area which we shall be using for the filming. However we were unable to visit all of the areas which we are intending to film at due to time constraints.

Title Generators

As part of the process of selecting a title for our film, I used a variety of online movie title generators for inspiration. Unfortunately I was unable to find a one which was suitable for the type of film my group had in mind. This was because the majority of the title generators which I were able to find were not solely intended for actual film naming processes, but were designed with comedic purposes in mind.

(http://phrasegenerator.com/actionmovies)

The first title generator which I used was ‘Action Movie Title Generator’. I used this website because the film which I am creating shall be a hybrid genre combining crime, action and thriller elements. This website generates a range of ‘movie titles’ by combing two action related words from a large word bank which they have created. I found these titles to be unusable as they seemed either too generic or unfitting for my film. I believe that these titles were more intended for fully action movies such as Rambo and Die Hard. As can be seen in the screenshot, one of the titles which the website generated for me was ‘Fatal Punishment’.

(http://www.gandronics.com/bmovie.php)

The next generator that I used was called “B-Movie Title Generator”. Unfortunately the titles which it was able to produce were fairly limited and lacked quality. As shown in the screenshot, it came up with overly generic titles such as ‘The Gangsters’. This was not the sort of thing that my group members and I were looking for and we ended up not using any of the titles.

(http://www.hanttula.com/exhibits/b-movie-title-generator/)

The next generator used was also called ‘B-Movie Title Generator’. It provided a wider range of titles than the previous generator, but the titles which it came up with were too specific and ridiculous. Also the titles seemed to be primarily science fiction and horror based. One of the titles generated was ‘Revenge of the blood-thirsty space robots’. This site was clearly meant to produce only comical movie titles and was therefore not appropriate for use in our project.

(http://mdbenoit.com/rtg.htm)



The following title generator was simply named ‘Random Title Generator’. The good thing about this title generator was that it displayed six new titles each time, thus allowing for a faster time with less hassle. Unfortunately the majority of the titles were not suitable as they were primarily fantasy based and our trailer is to be for a crime and action movie.

We ended up deciding not to use any of the titles that were generated as the vast majority of them were either unrelated to the genre or undesirable. Instead of using title generators to create the title of the movie, we simply had to come up with a selection of names ourselves.

Music Selection

In preparation for the trailer I am going to make, my group and I have selected a range of songs which we are considering using for our trailer. We have chosen to look at these songs before the actual filming and editing so as to get a general feel for the pacing and mood of the trailer.

These are the songs which have been considered:

 

Royksopp - Keyboard milk

This song had a steady build up and a nice pacing to it. In addition to this it gives the feeling of a journey and is gives the feeling that it would work well in a trailer for an action movie. My group felt that it was fitting and have decided that we shall definitely try using it in our trailer. The only issue that we may encounter with the song is copyright protection. Copyrighted music would be bad as we would be risking the possibility of the video being removed from youtube due to copyright protection. This would result in us failing the course.

Radiohead - Everything in its right place




This song sounded very appealing and had a good pace. However we ended up feeling that it was too light-hearted to be in a trailer for an action movie and was therefore inappropriate for usage. Another of the negative aspects of the song was the vocals as they would confuse the message our trailer was giving. 

Caspa - Cockney Thug Remix

This song was suggested due to its catchy rhythm and tune. It gave us the feeling that we were looking for but unfortunately we decided not to use it. This was decided due to the use of swear words and the excessive repetition of the melody. The swearing would limit the audiences that the trailer was able to reach as it would not be allowed to be shown on a range of different television channels and at a selection of film viewings.


Pegboard Nerds - Razor Sharp

The group decided that this song was simply too intense for the trailer and would thus lower the overall quality of the film. In addition to the intensity, the vibe felt too positive at parts which made a weak contrast to the rest of the song. If we used it the trailer would end up lacking credibility as we would be unable to produce a product which fitted suitably with the song.


Professor Murder - Free Stress Test

The group liked this song very much so. However it was far too upbeat and positive for consideration in the video. If we were doing a slightly less dark production then this song would be very fitting for the trailer. Another issue faced was the possibility of copyright problems as the song is highly recognizable.


Birdy Nam Nam - Cadillac Dreams

This song fitted well with the setting of our trailer. Unfortunately the pacing was inappropriate and the lyrics were completely unrelated to the film trailer. If we had focused more so on the drug aspect of a action/crime film then this song would have definitely had more of a chance of being used.

Marketing Research: Avengers Assemble

Film Title: Avengers Assemble

Release Dates:

USA – 11^th April 2012

UK – 26^th April 2012

Production Companies:

Marvel Studios

Paramount Pictures

Main Distributor:  Walt Disney Studios Motion Pictures

Other Distributors:

Budget: $220,000,000

Gross: $1,511,757,910 Worldwide (29 December 2012)

Records:

(Click to enlarge)

Trailer:

Website:

Merchandise:

The Hook:

The Avengers combined the heroes (Iron Man, Thor, Captain America and The Hulk) from four separate box office hits and combined them as a team in one movie. These super hero movies were already incredibly successful by themselves. Iron Man (2008) grossed $585,174,222 worldwide (2nd October 2008), The Hulk (2003) grossed $245,284,946 worldwide, Captain America (2011) grossed $368,608,363 worldwide (31 December 2011) and Thor (2011) grossed $449,326,618 worldwide. To build up excitement for the film, short teasers for The Avengers were released after the credits in each film.

Below are these scenes:

The Incredible Hulk - https://www.youtube.com/watch?v=n9cByNCQwXA

Iron Man - https://www.youtube.com/watch?v=UnvHbetUSGo

Captain America -

Thor -




Posters:

Magazines:

Conventions:

Spin-off Series: