A mood board is a collage of text, images and other objects. Mood boards help people to visualise the general feel and direction in which they are wishing to take their product. In addition to this they can be used to communicate people’s ideas to other project members. One of the purposes of a mood board is to map out the ideas which they have had and aid them with deciding what to do. In the pre-production process, mood boards generally come before even the storyboard. In terms of usefulness they are rather useful but I would consider the other methods of pre-production to be far more effective, as mood boards are essentially just a collage of assorted images and text made simply to convey the general themes, ideas and flow of the product.
Software which can be used to make mood boards includes: Microsoft PowerPoint, Microsoft Word, Photoshop, Pintrest and more.
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