One of the main designing aspects of the project was deciding which font should be used for the logo of the film. The font would go on to be used in the poster, film trailer and possibly even the magazine cover. To decide what font was to be chosen I selected ten different fonts that would be appropriate. I then showed these fonts to the various group members to get their opinions on them. We after the discussion we decided to choose the font titled ‘Bank Gothic’. This font was selected primarily because it was smart and seemed as though it would fit nicely onto a range of different promotional film products. In addition to this it was similar to fonts from other successful action and crime movies such as Hot Fuzz, Django unchained, the Bourne identity and In Time. The other fonts in the list had various undesirable qualities. Font 2 seemed too tribal; fonts 6 and 7 portrait the wrong message as they didn’t seem serious enough and font 8 and 9 were too difficult to read. Fonts 3, 4, 5 and 10 were all good enough to be chosen but font 1 was the favourite of all the members of our group.
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