Font Selection

One of the main designing aspects of the project was deciding which font should be used for the logo of the film. The font would go on to be used in the poster, film trailer and possibly even the magazine cover. To decide what font was to be chosen I selected ten different fonts that would be appropriate. I then showed these fonts to the various group members to get their opinions on them. We after the discussion we decided to choose the font titled ‘Bank Gothic’. This font was selected primarily because it was smart and seemed as though it would fit nicely onto a range of different promotional film products. In addition to this it was similar to fonts from other successful action and crime movies such as Hot Fuzz, Django unchained, the Bourne identity and In Time. The other fonts in the list had various undesirable qualities. Font 2 seemed too tribal; fonts 6 and 7 portrait the wrong message as they didn’t seem serious enough and font 8 and 9 were too difficult to read. Fonts 3, 4, 5 and 10 were all good enough to be chosen but font 1 was the favourite of all the members of our group.

Magazine Cover Inspiration

One of the tasks of creating a promotional package for a new film was to create a front cover for a film magazine. To achieve this I had to look at a selection of different film magazines as that I would be able to use an existing magazine as the basis for my work and to make use of their codes and conventions. I decided to look at ‘Empire’, ‘Total Film’ and ‘Little White Lies’ for this. Below are a selection of different film magazine covers and my opinions on them:

This is the first magazine cover that I looked at. I liked the strong logo that ‘Empire’ used and their decision to have text both in front and behind their model (which is Wolverine). It seems as though the style would be easy to replicate due to the simplicity of the image and the masses of basic text that are present. Unfortunately I did not like their decision to have such a large amount of text present on their front cover and have therefore decided to use a different magazine for my magazine cover.

The second magazine cover that I looked at was one for ‘Total Film’. This was possibly my least favorite design due to the amount of text and images that cluttered the front page. On a positive note, it contained most of the conventions of a standard magazine cover. However I think that the style would be very difficult to replicate and would end up looking dreadful if I were to base my magazine cover on this type of design. In addition to this, it would be hard to find images for other films such as the ones that they are promoting on this issue of the magazine.

The third magazine cover that I looked at was one for ‘Little White Lies’. This magazine defies most conventions of common film magazine via its choice to use only their logo, main image, title and occasionally a small amount of additional cover lines. This results in a very simplistic style of magazine cover. This simplicity would make it very easy to replicate the style of a ‘Little White Lies’ magazine cover. However their covers are highly stylised, this would add difficulty to creating a magazine cover of this type but at the same time would give me a high level of creative freedom.

This next magazine cover is another from ‘Little White Lies’. Unlike the previous cover it has a set of cover lines. In addition to this it had a different art style to the previous magazine.

This version of ‘Little White Lies’ features a different logo to the other copies. The logo’s text takes up more space and it looks a lot stronger than the other type of logo that they use.

This copy of ‘Little White Lies’ shows yet another art style that they used.

In conclusion, I have decided that I shall be creating a magazine cover for a ‘Little White Lies’ magazine. I liked their cover design the most due to its simplicity, stylized graphics and the amount of creative freedom that I would be allowed if chose to design a cover for their magazine.

Poster Inspiration

In preparation for the creation of my film poster I decided to take a look at a range of existing film posters. This was done so as to allow me to see a range of different types of posters so as to inspire me and to give me an understanding of the general conventions of a movie poster.

1: The Dark Knight:

The first poster was for the Dark Knight. This is a very basic poster and only contains a limited amount of text due to the focus on the main image and the logo of Batman. I am unlikely to have such a small model for my main character as I do not feel that I have a background strong enough to carry the image, as is the case in this poster. One of the other interesting features of this poster was the selection of credits at the bottom. These are included because it is a theatrical poster; I shall not be including these in my poster as I intend to create a teaser poster.

2: Rise Of The Guardians:

This is a teaser poster for Rise of The Guardians. It has large bold writing and the primary focus is on the character Jack Frost. To emphasise his importance they have used a simple background so that the attention shall be drawn to the character. At the top of the poster is a simple statement which says “Jack Frost is more than a myth”, this helps with drawing attention to the film and provides a mild insight into what it is about.

3: Orphan:

This teaser poster for Orphan features a strong image of a child staring directly towards the camera. The expression of the character hints that the character is sinister. This is then supported by the line “There’s something wrong with Esther” thus telling audiences that it is indeed a horror movie. The message is supported by the dull background of the poster.

4: Drive

This theatrical poster for drive is simple yet very effective. The character’s thuggish appearance symbolizes the genre of the film and the city setting tells the audiences what sort of location it is primarily set in. There is an emphasis on the name of the primary actor ‘Ryan Gosling’ thus attracting people that are fans of the actor. The positive message at the top of the page is used to spark an interest with people as it certifies that other people consider it to be a good movie.

Final Pieces

Film Trailer:

Film Poster:

Magazine Cover:

Final Film Poster

Film Poster Initial Variations

Here are two initial variations I did of my film poster:

Version 1:

This first version looks very nice, but it has a lot of blank space. To improve this I could either add text to the top of the image or change the background of the poster.

Version 2:

This second version of the poster didn't come out very well. The main issue that I had was cropping the white background from the image. I accidentally did it poorly and therefore the character has sections of his face and body missing. I shall need to change this if I am to improve it or even have it qualify as a proper film poster.

Final Trailer